Navigating The CAR T-Cell Therapy Landscape To Develop Market Access And Distribution Strategies

A client was preparing for the US launch of a CAR T-cell therapy into a new, rapidly evolving, and highly competitive market, with the following project objectives:

• Understand the market access and reimbursement landscape across provider customers and payers
• Develop a launch distribution strategy that supports favorable market access and mitigates reimbursement hurdles where possible

In order to move forward they needed assistance assessing the current landscape and gathering relevant inputs needed for access and distribution strategy development.