The Trifecta Of Promotional Review: What Is A PRC & What Do They Do?

The mystique of the Promotional Review Committee (PRC) is unveiled – understanding what it is and why you need it is crucial for ensuring a successful promotional review. After receiving approval from regulators and assembling a dynamic sales force, your team has created impressive, eye-catching promotional materials to showcase your product..

The next crucial step is the Promotional Review Committee. TV ads, social media campaigns, influencers, pamphlets and brochures at doctors’ offices, professional seminars, and conferences are just some of the ways consumers and healthcare professionals will learn about your product. However, before any of these promotional methods can be implemented, they must undergo the scrutiny and rigor of the PRC.