Clinical Trial Participation: Solving The Awareness Challenge

By Benji Hochberger

Recruiting participants for clinical trials remains a persistent challenge, with only 2–5% of individuals opting to participate and nearly half of Americans reporting limited awareness of such opportunities. Traditional awareness channels—physician referrals, flyers, word-of-mouth, and health system outreach—often fail to connect with potential participants in time. This timing issue is especially critical in conditions like Crohn’s disease, where patients experience unpredictable symptom flare-ups and brief eligibility windows.

OpenClinica Recruit addresses this challenge with advanced digital recruitment strategies that deliver precision, speed, and scalability. By leveraging data-driven targeting and compelling digital outreach, we identify and engage potential participants at the optimal moment in their medical journey. Our proven approach has supported over 1,200 clinical studies across 250+ therapeutic areas, enrolling more than 50,000 participants in collaboration with 174 healthcare institutions. OpenClinica Recruit is at the forefront of this evolution, offering innovative, effective solutions to accelerate enrollment and ensure study success. If you’re seeking to improve trial participation, our platform delivers results when they matter most.