Case Study

A High Unmet Need That No One Wanted To Talk About

Data Privacy Policy Aspects

What do you do when patients are too embarrassed to talk about what’s wrong with them? It was a trial for fecal incontinence, and patients wanted help – they just didn’t want to admit it. We needed a new outreach and recruitment process, so we tried radio, outdoor, and subway. We rigorously tracked what worked and what didn’t. Finally, it struck us.

A little privacy, please

Recruiting “hidden” patient groups for rare disease studies is always challenging, and flexibility is the only constant. Traditional media outreach didn’t yield the recruitment levels we needed, so we experimented and found that success depended our becoming a thoroughly modern media company as well as a flexible, open-to-anything CRO.

VIEW THE CASE STUDY!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Cell & Gene? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: